Philosophy
The Foundations of
the YKK Brand
The YKK Philosophy of the Cycle of Goodness®, the Management Principle of “YKK seeks corporate value of higher significance,” and the Core Values form the foundation of the YKK Brand.
YKK Philosophy
Cycle of Goodness®
No one prospers without rendering benefit to others
Management Principle
“YKK seeks corporate value of higher significance”
We pursue innovative quality in seven key areas
Core Values
- Do not fear failure; experience builds success / Create opportunities for employees
- Insist on quality in everything
- Build trust, transparency and respect
Visual Identity
Commitment to the future inherent in the logo
YKK Corporation Logo
The new corporate logo design and tagline “Little Parts. Big Difference.” are expressions of our aspiration to create higher value, based on the management principles that are the foundation of the YKK Brand.
7 Elements
Fairness, Customers, Society, Employees, Products, Technology, and Management are the seven areas of our Management Principle, “YKK seeks corporate value of higher significance.” The 7 elements in the lower right of the YKK Corporation Logo represent our determination to raise quality in these areas and create significant value for people, their lifestyles, and their communities.
Fastening Line
Continuing on from the goals of the 7 elements, all of us at YKK form the “fastening line,” as we grow as “people for the future” and work to achieve a “Big Difference.”
Sustainability, speed, and quality,
to create a “Big Difference” into the future.